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How Shoora Partners collects, uses and protects your personal data when you use our websites or get in touch with us.
Last updated: 30 September 2026
Shoora Partners (“Shoora”, “we”, “us”) is a trading name of Opencube Group Ltd, a company registered in England and Wales (company number 14576487), registered office 86–90 Paul Street, London, EC2A 4NE, United Kingdom.
We are the controller of the personal data described in this policy. It covers shoorapartners.com, shoorapartners.ae (in English and Arabic) and any emails or calls that start from them.
We follow the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. For visitors in the United Arab Emirates we also follow the UAE Personal Data Protection Law (Federal Decree-Law No. 45 of 2021).
We only collect what you give us, plus limited technical data needed to run the site.
| Where | What we collect |
|---|---|
| Contact form | Name, email address, company (optional), the service you're interested in, and your message. |
| Consultation request (“Book a call”) | First name, email address, the services you select, your business stage, the challenge you describe, your booking preference, the page you started from, and whether you ticked the marketing box. |
| Exit Readiness Scorecard | First name, company name, email address, your answers and score, and the industry and region you choose (optional), the page you started from, and whether you ticked the marketing box. Your answers are saved in your own browser until you finish, so you can pick up where you left off. |
| Booking a meeting | If you book through Calendly or Cal.com, you give your details to that provider, and it shares the booking with us. |
| If you message us on WhatsApp, we receive your phone number, profile name and messages. | |
| Usage data | Only if you accept analytics cookies: pages viewed, time on page, approximate location, device and browser type, how you arrived, and actions such as submitting a form. We don't send your name, email or phone number to analytics. |
| Technical data | Your IP address and request details, which our hosting provider processes to serve the site and which we use briefly to stop spam and abuse of our forms. |
We don't ask for special category data (such as health or religious beliefs). Please don't include it in a message.
| Purpose | Lawful basis |
|---|---|
| Reply to your enquiry, arrange a call, and discuss working together. | Steps you ask us to take before a contract, and our legitimate interest in responding to business enquiries. |
| Create your Exit Readiness report, email it to you with a PDF copy, and let our team follow up on it. | Steps you ask us to take, and our legitimate interest in following up on a report you requested. |
| Send you insights, news and offers by email. | Your consent. The marketing box is unticked by default, and you can unsubscribe at any time. |
| Measure how the site is used and improve it. | Your consent (analytics cookies). |
| Measure and improve our advertising, if we run it. | Your consent (advertising cookies). |
| Keep the site and forms secure, and prevent spam and fraud. | Our legitimate interest in protecting our systems and visitors. |
| Meet legal, tax and regulatory duties, and defend legal claims. | Legal obligation, and our legitimate interest in defending claims. |
We don't sell your personal data, and we don't make decisions about you based solely on automated processing. The scorecard score is calculated from your answers only to produce your report.
Some of these providers store or process data outside the UK and UAE, mainly in the United States and the European Economic Area. When that happens we rely on a UK adequacy decision (including the UK Extension to the EU–US Data Privacy Framework where the provider is certified) or on the UK International Data Transfer Agreement or Addendum to the EU Standard Contractual Clauses. We apply equivalent safeguards for transfers out of the UAE.
You have the right to:
To use any of these rights, email hello@shoorahq.com. We'll reply within one month. We may ask you to confirm your identity first.
If you're unhappy with how we handle your data, please tell us first. You can also complain to the UK Information Commissioner's Office (ico.org.uk) or, in the UAE, the UAE Data Office.
We use encrypted connections (HTTPS), restrict access to people who need it, and check and rate-limit every form submission on our servers. No method of transmission or storage is completely secure, but we work to protect your data and will tell you and the regulator about a breach where the law requires it.
Children. Our services are for businesses. We don't knowingly collect data from anyone under 18.
Links to other websites. Our site links to sites we don't control. Their privacy practices are their own, so please read their policies.
Changes to this policy. We'll post any update on this page and change the “Last updated” date. For significant changes we'll also tell you by email if we have your address.
For questions about this policy or your personal data, email hello@shoorahq.com, or write to us at:
Opencube Group Ltd (trading as Shoora Partners)